For thousands of years man has been fascinated with personality and as far back as the ancient Greeks four distinct personality traits emerged.

Brief History Lesson

 Marston created the theory that behaviour was a product of the individual's environment, in 1928. His theory was based upon a scale from a favourable reaction to the environment to an unfavourable or antagonistic reaction to the environment. It is probably true that most people at certain times do behave either favourably or unfavourably towards their environment. So, further clarification was needed. Hence in 1935 and 1951 Sullivan and Rogers respectively stated that 'individuals' tend to 'adjust' their behaviour, or lifestyle according to the reactions of those around them. This is part of the formation of 'personality' and continues until such time as the individual is comfortable, happy or accepting of his personality or "image".

Lecky in 1945 went on to theorise that most of us work at adjusting our self-image and work at maintaining the 'image' through our behaviour. Sargin in 1945 and Super in 1957 also went on to clarify that it is the creation of this image or personality which becomes so important a part of some people that they go on to search for a role, job or profession in life which will keep up the image or personality that they have created for themselves.

This in itself partly explains the complexity of the issue. Personality may be a "man-made" creation in response to the surrounding environment and other people's reactions to the individual. The individual on the other hand is often too young or even unaware of what he is creating in response to these two factors - environment and other people's reactions. Thus, because personality is inside the mind, inside the person and isn't labelled up, packaged or visible, it is often not fully understood by the individual concerned or those surrounding him.

A child's personality is very complex and therefore challenging to fully understand. The difficulty is that it is never static, but constantly has potential to develop and change. A child's personality is like water, it is constantly moving. However, if it is given the chance to, it can develop every day into something bigger, better and more wonderful.

Personality profiling - commonly used in business, now used by those wishing to manage children positively.

 In recent times, personality/psychometric profiles have dominated the business world, from assisting management in motivating and selecting staff right through to building successful teams.

But not until now has there been an accurate personality profile designed specifically to understand a child's personality - the key driver of all behaviours.

If you have ever wanted to know:

• How to manage a child's behaviour positively
• How to really support a child's needs
• How to enable a child to perform at his or her best
• Why children behave and react in certain ways
• Why a child is attracted to certain children and not others

Then the BUTLER PROFILE is for you.

DON'T MAKE ASSUMPTIONS ABOUT CHILDREN - UNDERSTAND THEM

You'll be amazed at the accuracy of the Butler Profile and you'll also wonder how you ever managed without one!

Click here to go to the BUTLER PROFILE ON-LINE

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